Archive for July, 2011
Law Firm Marketing – How To Radiate Value – Professional Service Marketing
Any time you have a chance to determine what your clients need and want from you, consider it a priceless opportunity to learn. Their needs and wants–and their experience with your firm–are the key to identifying the focus of your marketing efforts. Finding and delivering what your clients need and want will not only result in satisfied clients but, if you apply this knowledge to your practice, their experience of your firm can also become your branding.
At a corporate law firm in Century City a few years ago, a senior partner shook hands with one of his clients after completing the company’s first public offering. The two men reminisced about their long relation-ship. “We’ve been through a lot together–both good and bad–from climbing out of our financial mess, to the opening of our first four stores, to building out nearly four hundred of them, to finally going public,” the president of the company said, smiling. “It wasn’t an easy journey, but I’m sure glad in the end that it was you who was with us. No matter where we were, you were always there too.” Read the rest of this entry »
Tags: Claws On law, Law FirmRelated posts
How Consistent Are the Traffic Laws?
I was watching a real life police show the other day, which follows the traffic police in action. And it made me ask myself how consistent are the traffic laws? In the show the cameras follow the police on patrol, and we get to see the stops the police make, along with any arrests, often going back to the police station with the accused being booked in to custody.
Now, the law never ceases to amaze me, but what happened on the show the other day astounded me.
A motorist was stopped for using his mobile phone whilst driving, and for not wearing a seat belt at the same time.
After being stopped the police did their usual checks to make sure the driver was who he said he was, and that he was insured to drive, and the car was taxed. After discussing the fact that the driver shouldn’t be using his phone whilst in charge of a vehicle, and he ought to be wearing a seat belt, the policeman then told the driver he would be given a choice.
The choice? Either to be given a ticket for not wearing a seat belt, or for using his mobile phone!
Now, to me that driver has shown that he has little respect for rules by the fact that he was breaking two laws at the time, not just one. Yet, he’s given the choice over which he will be punished for. Read the rest of this entry »
Tags: Claws On law, Law ArticelRelated posts
Marketing For Law Firms Via Attorney-Client Matching Services – An in-Depth Report
In this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. First a little background is in order. The legal services market segment is expected to reach $82.5 billion in 2008 according to Euromonitor International a market intelligence firm. In recent history consumers have been finding attorneys through word-of mouth or through the yellow pages. Often the word-of mouth advice does not deliver people to the best possible solution for their particular needs and the yellow pages is certainly not a great place to select a lawyer I am sure you would agree. Additionally, according to the Pew Internet & American Life over four million consumers and small businesses currently search for legal services via the Internet every month with these numbers expected to rise to over seven million by 2007. I think you can see this is a huge market getting larger. It is imperative that attorneys understand this marketplace if for no other reason your potential clients and clients are moving to the Internet and yellow page advertising is a dying marketing for law firms vehicle. Understanding attorney-client matching services is one new way to tap into this Internet marketplace. Read the rest of this entry »